€1,050 Google Ads Generated 16 Leads for a €1.2M Property in Azeitão, Portugal
We helped a real estate client attract 16 qualified buyers in two months with a Google Ads strategy and a custom landing funnel.
*Includes a social and website check, plus an action plan in 24h.
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About the Project
The client wanted to sell an exclusive €1.2M estate located in Azeitão, a one-of-a-kind property featuring a private dog hotel, a large pool, and a pickleball court.
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Background
Before working with us, the client relied on word of mouth, property portals like Idealista, and generic Google Ads campaigns. None of it generated consistent leads. The ads were too broad, the keywords too general, and the message too technical for luxury buyers.
Their previous campaign showed:
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CTR: 1.19%
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Cost per lead: €13.51
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Conversion rate: 1%
We began with a complete competitor analysis, reviewing top-performing real estate campaigns not only in Portugal but also in the U.S. and Dubai.
Our audit revealed missing negative keywords, a lack of emotional storytelling, and a landing page that didn’t reflect the property’s premium positioning.
After presenting these findings, we developed a new strategy focused on experience-based marketing, crafting copy that spoke directly to affluent buyers’ aspirations rather than listing technical specs.
To validate our direction, we even tested ad copy and landing page variants with members of the target demographic before launch.
Services Used
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Sales Funnel Creation
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Landing Page Creation
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Brochure Creation
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Google Ads
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Email Campaigns
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AI Sales & Support
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Meta Ads
Solution
We built a bespoke digital funnel from the ground up:
What We Delivered:
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Google Ads management and emotional ad copywriting.
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A standalone luxury landing page dedicated to the property.
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A premium brochure as a lead magnet for high-intent buyers.
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Email campaigns reactivating the client’s existing contacts.
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A custom AI chatbot to assist visitors in real time.
We also ran small-scale Meta Ad tests and published targeted posts in niche Facebook groups. One standout channel was a dog-friendly properties community, generating four hot leads alone.
Throughout the project, we worked with speed and precision, implementing fast, refining faster, and relying only on strategies that proved effective in real markets.
Results
After two months, the campaign achieved:
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€1,050 total ad spend
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43,800 impressions
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2,290 clicks (CTR 5.19%)
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16 qualified leads for a €1.2M property
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€0.46 average CPC
The property gained significant international exposure, including coverage by a local pickleball association, boosting its prestige among international buyers.
The client was pleased with the performance and began preparing additional listings for future campaigns.
Closing Insight
This project showed how precision targeting, storytelling, and speed can transform a stagnant property listing into a steady flow of qualified buyers. All with a lean, efficient ad spend.